This is Product Marketing
This is Product Marketing is brought to you by Product Marketing Hive, the product marketing community that gives back. We are a global community with an intellectual center of gravity in Silicon Valley. This podcast dives deep into the world of product marketing, product management, and technology marketing. We will be interviewing thought leaders, marketing and product legends. Join PMM Hive to meet fellow PMMs.All rights reserved. © Product Marketing Hive.
Episodes
53 episodes since 2020
Episode 52: Bianca Galan - Inside an International B2C Product Launch
In this episode, Bianca Galan, a product marketer at AdTheorent, joins Louise Liu to share her experience of launching products internationally. Bianca discusses the keys to the team's successful product launches and the specific challenges the...
September 10, 2024
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Episode 52
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16:17
Episode 51: Georgi Furnadzhiev - An Innovative Value Creation Framework
In this episode, Georgi Furnadzhiev, co-founder of MarketHackr, joins Louise Liu to share his innovative value creation framework that he developed through his work experience and has been successfully employing. Based on his framework, Georgi ...
August 20, 2024
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Episode 51
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16:33
Episode 50: Yolanda Thomas - Elevating Your Product Marketing Career
In this episode, Yolanda Thomas, a season product marketing leader, joins Louise Liu to explore her journey of advancing to director-level and VP-level product marketing leadership positions. She shares the critical skills and experiences that ...
August 07, 2024
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Episode 50
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17:25
Episode 49: Elena Hutchison - Decoding Analyst Relations
In this episode, Elena Hutchison, founder at Up/Right Analyst Relations, joins Louise Liu to share her thoughts on the strategies, challenges, and best practices that define successful analyst relations for companies at different growth stages....
July 23, 2024
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Episode 49
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22:24
Episode 48: Rossmary Gil-Tian - A Product Marketer’s Journey in An IPO-Bound Company
In this episode, Rossmary Gil-Tian, a seasoned product marketer joins Louise Liu to discuss the experiences and insights of her company's transition from private to IPO. She also shares the challenges, strategies, and key learnings from this tr...
July 09, 2024
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Episode 48
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24:01
Episode 47: Anthony Pierri - Effective Homepage Messaging Strategy for Startups
In this episode, Anthony Pierri, co-founder and partner at FletchPMM, joins Louise Liu to discuss homepage messaging for startups. Anthony shares his process of building homepage messaging with his clients, and the dos and don'ts product market...
June 18, 2024
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Episode 47
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25:11
Episode 46: Terezia Batovska - The Key to Analyst Relations Success
In this episode, Terezia Batovska, analyst relations manager at Bloomreach, joins Louise Liu to discuss her experience in managing analyst relations programs. Terezia shares her thoughts on what makes an analyst relations program successful, an...
May 07, 2024
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Episode 46
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22:35
Episode 45: Anubhav Rao - Scaling Hyper-personalized Messaging with AI
In this episode, Anubhav Rao, product marketing manager at AWS, joins Louise Liu to discuss his experience in developing personalized messaging. Anubhav talks about the fast-changing AI landscape and his view on how marketing will be reshaped w...
April 09, 2024
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Episode 45
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17:50
Episode 44: Abiola Apooyin - Conducting Market Research
In this episode, Abiola Apooyin, business and product manager at Anfani, joins Louise Liu to discuss market research. Abiola talks about the vibrant Nigerian tech scene and his experience in conducting market research in the pharmaceutical and ...
March 13, 2024
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Episode 44
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19:52
Episode 43: Ashley Litzenberger - Data-Driven ICP for Multi-Product Portfolio
In this episode, Ashley Litzenberger, Senior Director of Product Marketing at Betterworks, joins Louise Liu to discuss the ideal customer profile for the multi-product portfolio. Ashley shares her experience of developing the data-driven ICP. S...
February 21, 2024
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Episode 43
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20:00
Episode 42: Marcio Moerbeck - B2B Tech Partnership Go-To-Market Strategy
In this episode, Marcio Moerbeck, adjunct professor of marketing at Miami Dade College, joins Louise Liu to discuss the B2B tech partnership go-to-market strategies. Marcio talks about the different types of partnerships and key considerations ...
January 16, 2024
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Episode 42
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24:35
Episode 41: Matt Mehus - Developing The Ideal Customer Profile
In this episode, Matt Mehus, Vice President of Marketing at OpenVPN Inc, joins Louise Liu to discuss the ideal customer profile. Matt talks about the misconceptions of the "ideal customer profile", and how ideal customer profiles influence othe...
November 28, 2023
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Episode 41
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21:51
Episode 40: Dave Panek - Product/Market Fit Transitioning from Product to Platform
In this episode, Dave Panek, Partner at Aventi Group, joins Louise Liu to discuss the product/market fit. Dave explains how product/market fit impacts the go-to-makret strategy and overall business growth. He also discusses his process of devel...
September 05, 2023
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Episode 40
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24:05
Episode 39: Julien Sauvage - Building a Great Sales Deck
In this episode, Julien Sauvage, VP of Brand and Product Marketing at Clari, joins Louise Liu to discuss the sales deck. Julien shares the key components of a great sales deck and his creation process. He also discusses the governance process o...
August 08, 2023
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Episode 39
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28:00
Episode 38: Dejan Gajsek - Minimum Viable Competitive Intelligence Programs
In this episode, Dejan Gajsek, CEO at Grow + Scale, joins Louise Liu to discuss competitive intelligence. Dejan Gajsek shares his valuable insights on how to initiate CI programs with limited budgets. In addition, he also discusses the common r...
July 19, 2023
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Episode 38
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18:30
Episode 37: Robert Karel - Analyst Relations and Product Marketing
In this episode, Robert Karel, founder of Product Marketing Perspective and former analyst at Forrester, joins Louise Liu to discuss analyst relations and product marketing. Robert shares his experience transitioning into product marketing from...
June 13, 2023
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Episode 37
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31:05
Episode 36: Tanu Kaushik - Brand Marketing and Product Marketing
In this episode, Tanu Kaushik, global senior product marketing manager at Quantium, joins Louise Liu to share her brand marketing and product marketing experiences. She also discusses some great examples from Quickbooks and Hubspot of how brand...
May 09, 2023
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Episode 36
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15:10
Episode 35: Megan Pratt - Successful Sales Enablement in Product Marketing
In this episode, Megan Pratt, fractional product marketing leader at Product Marketing House, joins Louise Liu to share her thoughts on running successful sales enablement programs. She also discusses some practical approaches that can maximize...
April 18, 2023
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Episode 35
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27:34
Episode 34: Jason Schifrien - Product Release Process at Roku
In this episode, Jason Schifrien, senior product marketing manager at Roku, Inc, joins Louise Liu to share his experience in product releases. He also shares his thoughts on the success of a product release and how to measure it.
March 22, 2023
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Episode 34
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21:59
Episode 33: Shari Diamond - Product Marketing Skills
In this episode, Shari Diamond, Principal Product Marketing Consultant at Fluvio, joins Louise Liu to discuss product marketing skills. She also shares her thoughts on choosing between working as a product marketer in a corporate and working as...
February 21, 2023
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Episode 33
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21:17
Episode 32: Sahil Sethi - Balancing PLG and Enterprise Sales
In this episode, Sahil Sethi, an experienced B2B marketing executive, joins Louise Liu to share his experience leading PLG initiatives. He also discusses the role of product marketing in PLG and how to balance PLG and enterprise sales.
January 17, 2023
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Episode 32
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25:49
Special Episode 31: 2023 Global Perspective on Product Marketing Priorities
Given the evolving economic and commercial situation, this episode explores global priorities for product marketing in 2023. In this episode, PMM Hive Executive Members share their thoughts on the current state, trends, and opportu...
December 20, 2022
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Episode 31
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45:35
Episode 30: Matt Collins - Understanding Your Customers with Customer Research
In this episode, Matt Collins, the Head of Product Marketing at MNTN, joins Louise Liu to discuss customer research. Matt shares his experience in gaining customer insights directly and indirectly. He also shares some helpful tips for engaging ...
November 22, 2022
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Episode 30
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30:24
Episode 29: Axel Kirstetter - What Happens After the Product Launch
In this episode, Axel Kirstetter, the VP of Product Marketing and Sales Enablement at EIS Ltd, joins Louise Liu to discuss post-product-launch product marketing activities. Axel shares his thoughts on what impacts post-launch success.
October 19, 2022
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Episode 29
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26:15
Episode 28: April Rassa - Making Product Marketing More Strategic
In this episode, April Rassa, the head of product marketing at Cohere, joins Louise Liu to discuss strategic product marketing. April shares her thoughts on what it means to be strategic for product marketing, and how product marketers can make...
September 26, 2022
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Episode 28
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25:03