This is Product Marketing

Episode 43: Ashley Litzenberger - Data-Driven ICP for Multi-Product Portfolio

Product Marketing Hive Episode 43

In this episode, Ashley Litzenberger, Senior Director of Product Marketing at Betterworks, joins Louise Liu to discuss the ideal customer profile for the multi-product portfolio. Ashley shares her experience of developing the data-driven ICP. She also talks about how to better collaborate with other functions in the process.

For more information, please check out Ashley's article "Identifying your Ideal Customer Profile: Quantitative and Qualitative Approach to ICP". 

All rights reserved. © Product Marketing Hive.

People on this episode