This is Product Marketing
This is Product Marketing is brought to you by Product Marketing Hive, the product marketing community that gives back. We are a global community with an intellectual center of gravity in Silicon Valley. This podcast dives deep into the world of product marketing, product management, and technology marketing. We will be interviewing thought leaders, marketing and product legends. Join PMM Hive to meet fellow PMMs.All rights reserved. © Product Marketing Hive.
This is Product Marketing
Episode 54: Jon Itkin - Connecting Product Marketing and Brand Marketing
In this episode, Jon Itkin, Principal at In The Kitchen, joins Louise Liu to discuss the often-overlooked relationship between brand marketing and product marketing, particularly in B2B tech companies. He also shares his thoughts on how product marketers can effectively lead and bridge the gap between product marketing and brand marketing efforts.
For more information, please check out Jon's article: Bridging Brand and Product Positioning.
All rights reserved. © Product Marketing Hive.
