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Episode 59: Aleksandra Mitroshkina - Go-To-Market Strategy for Open Source Products

Product Marketing Hive Episode 59

In this episode, Aleksandra Mitroshkina, Director of Solutions Marketing at Percona, joins Louise Liu to share her experience of successfully managing open-source products' go-to-market. She also shares her thoughts on how open-source dynamics influence GTM approaches, the role of community engagement, strategies for transitioning users into customers.

For more information, please check out Sasha's article "Go-to-Market Strategy for Open Source Products".

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